The growth in the age of the baby-boomers will have both negative and positive affects on the Tour de France. It can be positive because the Tour de France has so many people that they can target. Baby-boomers are typically retired and have a lot of leisure time. This means that they are able to spend their extra time doing things they enjoy and possibly things that they have never tried before. Cycling isn’t very popular among seniors but if the Tour de France markets it correctly, they can certainly appeal to them if they wanted to. They can reach out to a whole new market and draw in plenty more fans; whether they want to bring them to physically be there to watch the game or appeal to them through watching it on television.
However, the growth in the age of the baby-boomers can also have a negative affect on the Tour de France. The Tour de France’s typical fan is a young-middle aged man. The baby-boomers are these demographics’ parents. This means that they may need to take time off from watching the Tour de France or cancel plan to actually go and pysically be there to watch the race because they may need to care for their elderly parents. This is going to be taking away from the time that they engage themselves in the race. Their attendance may go down and their views and ratings may also go down because their fans just don’t have time anymore.